On 12 January 2015 Mondelez which spun out of Kraft Foods dropped a giant bombshell by admitting that they had secretly changed and rolled out a cheaper tasting Creme Egg.
They have replaced the popular Cadbury’s Dairy Milk shell with one made from a standard cocoa mix chocolate, according to The Sun newspaper.
A spokesman for Mondelez said:
“It’s no longer Dairy Milk. It’s similar, but not exactly Dairy Milk. We tested the new one with consumers. It was found to be the best one for the Creme Egg, which is why we’ve used it this year. The Creme Egg has never been called the Cadbury’s Dairy Milk Creme Egg. We have never played on the fact that Dairy Milk chocolate was used.”
200 million eggs are sold each year and the Cadbury’s Creme Egg brand is worth £55 million and has been a trusted and tasty treat for the British for over 43 years when it was released in 1971.
With that not being enough they also swapped the multi-packs of 6 to a pack of 5 completely losing the box of eggs gimmick along the way!
We knew that when Kraft took over Cadbury’s (a great British institution for over 100 years) that they would eventually make changes to our favourite chocolate products to cut costs, and tie in with what the US wants.
I wanted to give Kraft the benefit of the doubt by trying the ‘new recipe’ Creme Egg. In my honest opinion it was awful. The chocolate was no better tasting than the chocolate from a bargain advent calendar.
We want you to join the campaign and boycott the Creme Eggs that are currently on the market so Mondelez/Kraft will reinstate the original recipe.
You can show your support by sharing this post, but more importantly by liking our the campaign Facebook page
January 2016: Cadbury loses more than £6m in Creme Egg sales after changing recipe.