The company logo is the most important part of your branding. It’s the first thing that customers will notice and it’s really important to get it right.
For some companies though, their new logo or redesign doesn’t go as smoothly as they thought and can turn into a marketing disaster. Let’s take a look at some of the most epic fails in branding history when it comes to logos.
It’s almost as if designers like sneaking in subliminal images of dicks in their designs on purpose!
Dirty Bird Fried Chicken
Oh dear Dirty Bird!
Federal University of Santa Catarina’s Institute of Oriental Studies
This supposed to be a Japanese temple against a rising sun. You can obviously see the problem here! The logo was pulled, but not until it had achieved meme status.
This logo was created on purpose by Italian fashion house A-Style to get its self noticed and it surely worked!
I smell cookies!
This logo has been in use since the 1920s and is still in use today.
Who knows what was going through the minds of quality control at Tesco’s that signed this package design off!
The Computer Doctors
Poor old Pepsi probably wasn’t expecting this comparison.
Arlington Pediatric Center
This logo was pulled after ‘people who have eyes’ noticed how wrong it looked!
Catholic Church’s Archdiocesan Youth Commission
We shouldn’t say it, but this logo is kind of fitting for all the scandal over the years!
State of Vermont Maple Syrup
It’s very important to get kerning right in your typography…
Remember, It’s very important to get kerning right in your typography…
Oh, Jesus! I give up. Kerning!
Poo emoji comes to mind!
The Wonky Teapot Company
I just really can’t stop noticing an ‘A’ rather than an ‘O’.
Junior Jazz Dance Classes
This is supposed to be two people ‘jazz dancing’, but when you notice a pair of breasts and abdomen, you can’t unnotice it!
Apart from being the most overpaid piece of design in the world, people have commented that this logo looks like Lisa Simpson performing a sex act!
Turn the logo on its side and…
This rather happy satellite dish is still in use today by Polish Satellite Engineer Company.
Yes. There is always going to be a problem with putting a lowercase letter ‘b’ next to the letters ‘a’ or ‘d!’