Great logos are timeless and age like a fine wine.
The first thing your potential clients and customers will notice is your logo. It is important to get your branding right, because they say that ‘First impressions last’.
There are loads of aspects to consider when creating your logo such as colours, the shape and also the font.
Use a colour to reinforce a message. Black is sophisticated and formal, blue shows integrity and success, and green symbolises ethical values and a connection to nature.
Use a font to convey emotions and connect to your target audience. Do you want the company logo to be serious or fun? But please stay away from Comic Sans!
Be unique. Make your logo memorable. Design your logo distinctively so that it catches prospects’ eyes, even in a sea of other logos.